In a powerful new campaign, Coca-Cola partners with Gallaudet University to unveil its official ASL name sign.

Together, they’ve created a moment that celebrates language, community, and the power of belonging.

It's the real thing. Realer than ever.

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Transcript:

EMELIA: What’s that about?
ENOW: Let me show you.

[“Hilltop” song begins with music and singing]
♩I’d like to buy the world a home♩
♩And furnish it with love♩

ENOW: A Coca-Cola classic.
♩Grow apple trees and honey bees♩

♩And snow white turtle doves ♩
♩I'd like to teach the world to sing ♩
[Sing with me!]

♩In perfect harmony♩ [Perfect harmony!]

♩I'd like to buy the world a Coke♩
♩And keep it company♩

[Music and singing fade out]
♩That's the real thing.♩

♩I'd like to teach the world to sing♩
[Sing with me]
♩In perfect harmony ♩

♩I'd like to buy the world a Coke♩
♩And keep it company♩
♩That's the real thing.♩ 

[“Hilltop” music returns]
♩What the world needs today♩
♩Is the real thing♩

Thank you to Gallaudet for gifting us our sign hame.

Love, Coca-Cola.

Coke sign name with the ribbon

Coca-Cola | Gallaudet University